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Having a Competitive Edge: 4 Reasons Why You Need a Real Estate Website

Having a Competitive Edge: 4 Reasons Why You Need a Real Estate Website

Are you a realtor trying to attract new business? The market is competitive these days, so how are you supposed to stay on top and find the best buyers and sellers?

If you don't already have a real estate website, you're already falling behind your competition.

But why bother spending money on a website if you already know you're a competent agent? We're here to talk about it. Keep reading to learn all of the benefits of a real estate website. 

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1. Customer Trust

It's considered strange if you don't have a website. Buyers and sellers expect real estate agents to have some form of online presence, and if you don't have one, they'll wonder why.

Having a professional website makes you look more legitimate and reliable. This makes customers more likely to use your services.

With a good website, you can also list testimonials and reviews so customers can see how much you have to offer them, and what your current clients have to say. 

2. SEO Is Everything

Are you familiar with SEO?

SEO is search engine optimization. This is what allows websites to appear higher on search engines like Google. Good SEO includes great use of keywords, overall value to viewers, and much more. 

Let's say you already have a social media presence. Isn't that enough? 

It won't do much for your SEO if you don't have a website to direct potential clients to, especially when you're competing with so many other real estate agents. Instead, set up a website with a great blog, easy navigation, and plenty of useful resources to keep people coming back for more - then use your social media to tie the two together. 

This helps you rise to the top and keeps you competitive with other real estate agents who already have a great website!

3. Brand Awareness

Real estate agents need to build a personal brand. It's no longer enough to be great at your job. You need to be easily identifiable and approachable if you want potential customers and clients to pick you for their buying and selling needs.

Part of your brand is your website. A well-designed website marks you as a professional in the field. 

A website that also works well with your social media presence or any traditional advertising also helps you develop a cohesive brand. 

4. Better Customer Experience 

If you want to attract customers, you need to make things easier and more accessible for them.

When you have a website, you can put all of your listings in one place. This makes it simple for people to search for their dream home. It also creates an easy space for you to list your services, your experience, and why you're the best choice for local buyers and sellers.

Don't make future customers go hunting for information. Make it easy. 

Do You Have a Real Estate Website

If you're a realtor without a real estate website, you're behind the times. Billboards and business cards don't work as well as they used to. You need to integrate digital marketing and SEO into your overall marketing plan.

A great website is the best way to attract new clients and customers. Why not make the investment? 

Digital Marketing Strategies for Agents & Brokers.

Learn More
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If you're ready to start up your website, we want to talk to you. Contact us so we can start working together. 

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