Everything you need to get started on the
most reliable platform available.
1. Website Setup
The cost to design and build your website.
Setup starting at $1495
Page Add-Ons Extra
See What's Included2. Monthly Maintenance
The monthly cost once your website goes live.
Setup starting at $99/mo
Marketing Add-Ons Extra
Explore3. Featured IDX Integration
The monthly cost of your IDX package.
Setup starting at $49.95/mo
Setup Fees Apply
ExploreMonthly Maintenance
The Essentials
For peace of mind
The Essentials is everything you need to get started on the most reliable platform available and is included in all of our upgraded packages.
$99/mo
No Setup Fees
- Amazon’s Enterprise Cloud Based Hosting w/ High Availability Servers With our vast number of servers, your website will never experience any down time.
- Daily Website Backups
- Advanced SSL Certificate
- Website Maintenance
- Priority Customer Service
- Website Tech Support
- Basic Search Engine Optimization
- W3C Compliance Website is built fully compliant with the standards set by the World Wide Web Consortium.
- ADA Compliance Websites accessible to people with disabilities.
- WCAG Compliance Websites accessible not only to people with disabilities but to all web users, including those with highly limited devices.
Featured IDX Provider
Agent Packages
Standard
For growing agents
Establish a professional web presence to nurture prospective clients and gather new leads.
Learn More$54.95/mo
$99 one-time set-up fee
Features
- Standard Search
- Property Organizer
- Lead conversion forms
- Listing alert emails
- Markets (saved search galleries)
- Optima Leads mobile app
Most Popular
Premium
For established agents
Provide clients and leads with Market data and a premium search experience that rivals the big search sites.
Learn More$89.95/mo
$99 one-time set-up fee
All Standard features PLUS:
- Premium Search Features
- Map-based search
- Polygon search
- Photo slideshow in results
- Beds/baths range
- Layout choices for search results
- Enhanced Property Details
- Embedded virtual tours
- Similar listings
- MarketBoost
- Automated website reports
- Automated email reports
Premium + CRM
For growing agents
Automate your follow-up and lead engagement with ready-to-use email campaigns.
Learn More$134.95/mo
$99 one-time set-up fee
All Premium features PLUS:
- Marketing Automation
- Automated text & email followups
- Lead Aggregation
- Performance Dashboard
- Action history & suggested actions
- Pipeline Status
- Lead source & activity reports
- Lead & Task Management
- To Do list with calendar sync
- Custom Tags & lead filtering
- Lead Stages
- Lead Rating
- Custom Email Campaigns
- Drag-and-drop email builder
- Send from your email address
- Automated special occasion greetings
- Optional Add-On: Website traffic
Each Optima plugin plan for agents includes IDX service for one MLS® System. Each additional MLS® System costs an additional $25/mo.
Additional fees may apply for your MLS® System.
Agent Full Feature List
| $54.95 / month | $89.95 / month | $134.95 / month | |
|---|---|---|---|
| INTEGRATION | STANDARD | PREMIUM | PREMIUM + CRM |
| Embed on any website. No subdomain or framing required. | ✓ | ✓ | ✓ |
| MAIN PACKAGE FEATURES | STANDARD | PREMIUM | PREMIUM + CRM |
| Premium Search | ✓ | ✓ | |
| Polygon search (draw on map) | ✓ | ✓ | |
| Optima Leads mobile agent app | ✓ | ✓ | ✓ |
| Email & phone support | ✓ | ✓ | ✓ |
| MarketBoost – website & email market reports | ✓ | ✓ | |
| Marketing Automation – Email marketing with pre-built campaigns | ✓ | ||
| Chat Support | ✓ | ||
| MARKETBOOST | STANDARD | PREMIUM | PREMIUM + CRM |
| Listing and open home pages for predefined searches | ✓ | ✓ | |
| Dynamically updated market report pages | ✓ | ✓ | |
| Lead capture forms for alert signups | ✓ | ✓ | |
| Daily listing alerts | (see Listing Alert Emails section) | ✓ | ✓ |
| Monthly market report emails | ✓ | ✓ | |
| Weekly open home emails | ✓ | ✓ | |
| MARKETING AUTOMATION | STANDARD | PREMIUM | PREMIUM + CRM |
| Automated text & email follow-up campaigns for new leads | ✓ | ||
| Auto-assign leads to campaigns based on source | ✓ | ||
| 3 pre-built lead nurturing campaigns | ✓ | ||
| Smart content – personalized listing recommendations and market data | ✓ | ||
| Lead aggregation from 30+ sources | ✓ | ||
| Campaign builder | ✓ | ||
| Email campaign management | ✓ | ||
| Email campaign analytics | ✓ | ||
| PROPERTY SEARCH | STANDARD | PREMIUM | PREMIUM + CRM |
| Basic/Advanced search forms | ✓ | ||
| Quick Search widget | ✓ | ✓ | ✓ |
| Quick Search embed code | ✓ | ✓ | ✓ |
| Premium Search – interactive map search & results with advanced search criteria options | ✓ | ✓ | |
| Beds/baths range | ✓ | ✓ | |
| Polygon search (draw on map) | ✓ | ✓ | |
| PRE-BUILT IDX PAGES | STANDARD | PREMIUM | PREMIUM + CRM |
| Featured Listings | ✓ | ✓ | ✓ |
| Property Details pages with: | ✓ | ✓ | ✓ |
| Property features | ✓ | ✓ | ✓ |
| Print/send to printer | ✓ | ✓ | ✓ |
| Map | ✓ | ✓ | ✓ |
| Walk Score – neighborhood amenities & insights | ✓ | ✓ | ✓ |
| Great Schools – local school information* | ✓ | ✓ | ✓ |
| Mortgage calculator | ✓ | ✓ | ✓ |
| Social & email sharing | ✓ | ✓ | ✓ |
| “Schedule a showing” form – lead capture | ✓ | ✓ | ✓ |
| “Request info” form – lead capture | ✓ | ✓ | ✓ |
| “Save to favorites” – lead capture | ✓ | ✓ | ✓ |
| “Similar Listings” widget | ✓ | ✓ | |
| Embedded virtual tours for YouTube, Vimeo, and Matterport content | ✓ | ✓ | |
| Basic Property Search page with form | ✓ | ||
| Advanced Property Search page with form | ✓ | ||
| Premium Search page with integrated search forms | ✓ | ✓ | |
| Email Alert signup page | ✓ | ✓ | |
| Property Organizer Login page | ✓ | ✓ | ✓ |
| Sold Listings | ✓ | ✓ | ✓ |
| Pending Listings | ✓ | ✓ | ✓ |
| AUTOMATED FEATURED LISTINGS MANAGEMENT | STANDARD | PREMIUM | PREMIUM + CRM |
| Multiple agent IDs for Featured Listings | ✓ | ✓ | |
| One agent ID for Featured Listings | ✓ | ✓ | ✓ |
| WIDGETS – WORDPRESS OR JAVASCRIPT | STANDARD | PREMIUM | PREMIUM + CRM |
| Quick Search Widget | ✓ | ✓ | ✓ |
| Featured Listings Gallery | ✓ | ✓ | ✓ |
| Market (Saved Search) Gallery | ✓ | ✓ | ✓ |
| Home Valuation Request Form | ✓ | ✓ | ✓ |
| Sold / Pending Listings Gallery | ✓ | ✓ | |
| Registration Widget | ✓ | ✓ | ✓ |
| LEAD CAPTURE | STANDARD | PREMIUM | PREMIUM + CRM |
| Contact Us form | ✓ | ✓ | ✓ |
| Customizable User Registration prompts | ✓ | ✓ | ✓ |
| Home valuation request form | ✓ | ✓ | ✓ |
| “Schedule a showing” form (property details pages) | ✓ | ✓ | ✓ |
| “Request info” form (property details pages) | ✓ | ✓ | ✓ |
| Save listings & searches | ✓ | ✓ | ✓ |
| Email alerts for new listings/price changes | ✓ | ✓ | ✓ |
| Social login with Google for streamlined lead capture | ✓ | ✓ | |
| MarketBoost email report signup forms | ✓ | ✓ | |
| PROPERTY ORGANIZER | STANDARD | PREMIUM | PREMIUM + CRM |
| Portal for leads’ favorite listings, searches and comments | ✓ | ✓ | ✓ |
| View leads’ saved listings, searches and comments | ✓ | ✓ | ✓ |
| LISTING ALERT EMAILS | STANDARD | PREMIUM | PREMIUM + CRM |
| Listing Alerts for new, sold and price changes | ✓ | ✓ | ✓ |
| Personalized email branding | ✓ | ✓ | ✓ |
| Listing back-links to your site | ✓ | ✓ | ✓ |
| REPORTING | STANDARD | PREMIUM | PREMIUM + CRM |
| IDX Event Tracking for Google Analytics | ✓ | ✓ | ✓ |
| Monthly site statistics and trends | ✓ | ✓ | ✓ |
| Email engagement reports | ✓ | ✓ | ✓ |
| Lead activity history | ✓ | ✓ | ✓ |
| OPTIMA LEADS MOBILE APP | STANDARD | PREMIUM | PREMIUM + CRM |
| View latest property search & user activity on your site | ✓ | ✓ | ✓ |
| Push notifications for lead activity | ✓ | ✓ | ✓ |
| Instant access to contact information and activity history for all leads | ✓ | ✓ | ✓ |
| Add/remove email campaign subscribers for MarketBoost email reports & Marketing Automation email & text follow-up campaigns | ✓ | ✓ | |
| Add or assign Lead Stages and Tags for leads | ✓ | ||
| Time-stamped note history for leads | ✓ | ||
| REAL ESTATE CRM | STANDARD | PREMIUM | PREMIUM + CRM |
| CRM Business dashboard | ✓ | ||
| Pipeline management | ✓ | ||
| Advanced lead filtering | ✓ | ||
| Lead Rating – algorithm-based smart ratings to identify your best leads | ✓ | ||
| Custom & pre-created Tags for filtering and locating leads | ✓ | ||
| Expanded lead info: type, birthdays, anniversaries | ✓ | ||
| Lead notes and call log | ✓ | ||
| To Do list with calendar syncing | ✓ | ||
| Send custom emails to leads | ✓ | ||
| Automated birthday and closing anniversary emails | ✓ | ||
| Traffic Boost – optional Add-On
Get 60-70** anonymous buyers in your local market visiting your website each month. Traffic Boost costs an additional $100/month. This additional fee is always charged monthly. If you choose an annual payment plan, this fee is charged monthly and is not eligible for annual payment discounts. |
✓ Optional |
*Not available in some locations
**Approximate numbers vary based on monthly availability in your market
Broker Packages
Standard
For growing agent teams
Establish a professional web presence to nurture prospective clients and gather new leads.
Learn More$79.95/mo
$199 one-time set-up fee
Features
- Standard Search
- Property Organizer
- Lead conversion forms
- Listing alert emails
- Markets (saved search galleries)
Most Popular
Premium
For established agent teams
Provide clients and leads with Market data and a premium search experience that rivals the big search sites.
Learn More$124.95/mo
$199 one-time set-up fee
All Standard features PLUS:
- Premium Search Features
- Map-based search
- Polygon search
- Photo slideshow in results
- Beds/baths range
- Layout choices for search results
- Enhanced Property Details
- Embedded virtual tours
- Similar listings
- MarketBoost
- Automated website reports
- Automated email reports
Each Optima plugin plan for agents includes IDX service for one MLS® System. Each additional MLS® System costs an additional $50/mo.
Additional fees may apply for your MLS® System.
| STANDARD | PREMIUM | |
|---|---|---|
| Billing automatically adjusts based on the number of agents configured in your account. |
|
|
Full Feature List
| Starting at $79.95 / month |
Starting at $124.95 / month |
|
|---|---|---|
| INTEGRATION | STANDARD | PREMIUM |
| Embed on any website. No subdomain or framing required. | ✓ | ✓ |
| MAIN PACKAGE FEATURES | STANDARD | PREMIUM |
| Premium Search | ✓ | |
| Polygon search (draw on map) | ✓ | |
| MarketBoost Market Reports | ✓ | |
| AGENT AND OFFICE PAGES | STANDARD | PREMIUM |
| Office page(s) for each office in brokerage with contact information and map | ✓ | ✓ |
| Agent Bio pages | ✓ | ✓ |
| Photo | ✓ | ✓ |
| Contact information | ✓ | ✓ |
| Agent’s website link (optional) | ✓ | ✓ |
| Customizable bio content with WYSWIG editor | ✓ | ✓ |
| Agent listings auto-populated by agent ID | ✓ | ✓ |
| LEAD ASSIGNMENT | STANDARD | PREMIUM |
| Optional agent selector for buyers/sellers on website | ✓ | ✓ |
| Manual lead assignment by team lead/manager/admin | ✓ | ✓ |
| AUTOMATED LEAD ENGAGEMENT | STANDARD | PREMIUM |
| Agent-branded email listing alerts for new listings/price changes for chosen areas/criteria | ✓ | ✓ |
| Agent-branded Market report emails for active & sold listings, open homes and market stats | ✓ | |
| AGENT TOOLS | STANDARD | PREMIUM |
| Agent logins | ✓ | ✓ |
| Agent lead management & insights | ✓ | ✓ |
| View leads’ search and viewing activity | ✓ | ✓ |
| View leads’ email engagement | ✓ | ✓ |
| View leads’ saved listings and searches for insights | ✓ | ✓ |
| Add/review notes in lead records | ✓ | ✓ |
| Add leads to Market report, open house, & listing alert emails | ✓ | |
| WIDGETS FOR CUSTOM WEBSITE PAGES | STANDARD | PREMIUM |
| Agent Roster Page widget | ✓ | ✓ |
| Agent Bio Page widget | ✓ | ✓ |
| MARKETBOOST | STANDARD | PREMIUM |
| Listing and open home pages for predefined searches | ✓ | |
| Dynamically updated market report pages | ✓ | |
| Lead capture forms for alert signups | ✓ | |
| Daily listing alerts | (see Listing Alert Emails section) | ✓ |
| Monthly market report emails | ✓ | |
| Weekly open home emails | ✓ | |
| PROPERTY SEARCH | STANDARD | PREMIUM |
| Basic/Advanced search forms | ✓ | |
| Quick Search widget | ✓ | ✓ |
| Quick Search embed code | ✓ | ✓ |
| Premium Search – interactive map search & results with advanced search criteria options | ✓ | |
| Beds/baths range | ✓ | |
| Polygon search (draw on map) | ✓ | |
| PRE-BUILT IDX PAGES | STANDARD | PREMIUM |
| Featured Listings | ✓ | ✓ |
| Property Details pages with: | ✓ | ✓ |
| Property features | ✓ | ✓ |
| Print/send to printer | ✓ | ✓ |
| Map | ✓ | ✓ |
| Great Schools – local school information* | ✓ | ✓ |
| Walk Score – neighborhood amenities & insights | ✓ | ✓ |
| Mortgage calculator | ✓ | ✓ |
| Social & email sharing | ✓ | ✓ |
| “Schedule a showing” form – lead capture | ✓ | ✓ |
| “Save to favorites” – lead capture | ✓ | ✓ |
| “Request info” form – lead capture | ✓ | ✓ |
| “Similar Listings” widget | ✓ | |
| Embedded virtual tours for YouTube, Vimeo, and Matterport content | ✓ | |
| Basic Property Search page with form | ✓ | |
| Advanced Property Search page with form | ✓ | |
| Premium Search page with integrated search forms | ✓ | |
| Property Organizer Login page | ✓ | ✓ |
| Sold Listings | ✓ | ✓ |
| Pending Listings | ✓ | ✓ |
| AUTOMATED FEATURED LISTINGS MANAGEMENT | STANDARD | PREMIUM |
| Multiple agent IDs for Featured Listings | ✓ | ✓ |
| One agent ID for Featured Listings | ✓ | ✓ |
| WIDGETS – WORDPRESS OR JAVASCRIPT | STANDARD | PREMIUM |
| Quick Search widget | ✓ | ✓ |
| Featured Listings Gallery | ✓ | ✓ |
| Market (saved search) Gallery | ✓ | ✓ |
| Home Valuation Request Form | ✓ | ✓ |
| Sold / Pending Listings Gallery | ✓ | |
| Registration widget | ✓ | ✓ |
| LEAD CAPTURE | STANDARD | PREMIUM |
| Contact Us form | ✓ | ✓ |
| Customizable User Registration prompts | ✓ | ✓ |
| Home valuation request form | ✓ | ✓ |
| “Schedule a showing” form (property details pages) | ✓ | ✓ |
| “Request info” form (property details pages) | ✓ | ✓ |
| Save listings & searches | ✓ | ✓ |
| Email alerts for new listings/price changes | ✓ | ✓ |
| Social login with Google for streamlined lead capture | ✓ | |
| MarketBoost email report signup forms | ✓ | |
| PROPERTY ORGANIZER | STANDARD | PREMIUM |
| Portal for leads’ favorite listings, searches and comments | ✓ | ✓ |
| View leads’ saved listings, searches and comments | ✓ | ✓ |
| LISTING ALERT EMAILS | STANDARD | PREMIUM |
| Listing Alerts for new, sold and price changes | ✓ | ✓ |
| Personalized email branding | ✓ | ✓ |
| Listing back-links to your site | ✓ | ✓ |
| REPORTING | STANDARD | PREMIUM |
| Monthly site statistics and trends | ✓ | ✓ |
| IDX Event Tracking for Google Analytics | ✓ | ✓ |
| Email engagement reports | ✓ | ✓ |
| Lead activity history | ✓ | ✓ |
*Not available in some locations
A La Carte Add-Ons
Choose the tools and features that will help grow your business.
Any a la carte item can be added to a package where it is not already included. Fees are added onto the base price of the packages above.
Marketing
- 2 Blog Posts Per Month: $350/mo
- 4 Blog Posts Per Month: $500/mo
- Reputation management: $69/mo
- Chat: $29/mo
- Call tracking & reporting: $39/mo
- SEO Performance & Tracking: $49/mo
- Google Ads: $249 setup + $249/mo
- Bing Ads: $249 setup + $249/mo
- Facebook Ads: $249 setup + $249/mo
- Brand Remarketing: $199 setup + $199/mo
Page Add-Ons
- Custom Homepage: +$250
- Additional Custom Pages: +$250/page
- Additional Non-Custom Pages: +$99/page