See What’s Included
Setup: $1495
- Mobile Responsive Design
- Home Page
- 15 Additional Site Pages These typically include: Buyers, Sellers, What's My Home Worth, Homes for Sale, About, Contact, Testimonials, Blog and 6 additional pages of your choice, such as agent pages or local area pages.
- SSL Certificate
- On-Site SEO
- ADA Compliant
- WCAG Compliant
- Meets W3C Standards
- Onsite Blog
-
What do standard pages look like?
Our standard page layouts are what you see in each of our design examples and are included in the base price. -
Can I make customizations?
You can request as many custom pages as you like at an additional cost of $250/page. Each custom page will be designed and approved by you prior to build. -
Can I change what pages I want on my site at no charge?
Yes, as long as they do not require a custom design and you are not over the total page count of 15. The pages that come standard with each design are just recommended. Additional pages over the standard 15 can be added at any time at $99/page for non-custom and $250/page for custom. -
Are my logo and branding colors included?
Of course! Each design will be matched to your company branding at no charge. -
Do you help with content?
We will do a full analysis of your existing content, create a content worksheet, organize your content for best conversion rates and make recommendations that will positively impact your SEO, but we do not offer content writing services. All of our Real Estate websites come with some stock content that you are free to use if you do not have current content or are looking to supplement your existing content. -
How long do Real Estate sites take to build?
We can typically begin your Real Estate build as soon as you have finalized your content. A normal Real Estate website build can take about 7 to 10 business days after content approval, however, if you have opted to include custom pages as a part of your website, the build time may be extended by a few days once your design is completed and approved. Your project manager will keep you up to speed on expected website delivery times.
LOVED BY OUR CLIENTS
Jenni Utz, Utz Real Estate
“When I had PMW update my Property Management site, I also had them update my Real Estate and Remodeling site. I now have 3 beautiful sites designed by PMW. They all have site specific content, but amazing synergys to tie them together! I am beyond happy with my sites, and would highly recommend them.”
Explore Page Add Ons
- Custom Homepage: +$250
- Additional Custom Pages: +$250/page
- Additional Non-Custom Pages: $99/page
-
Can pages be added later? Even after the site goes live?
Yes! New pages can be added to your website at any time at no charge if you are under the 15 count page limit. Additional pages over the 15 can be added at the custom or non-custom price above.
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Custom home page
Custom home page
IDX Integration
We are happy to integrate any third-party IDX solution of your choice to showcase your listings from the MLS - all you have to do is sign up and we do the rest!
Featured IDX Provider
Agent Packages
Standard
For growing agents
Establish a professional web presence to nurture prospective clients and gather new leads.
Learn More$49.95/mo
$99 one-time set-up fee
- Polygon Search (draw-on-map)
- Optima Leads App
- Email & phone support
Most Popular
Premium
For established agents
Provide clients and leads with Market data and a premium search experience that rivals the big search sites.
Learn More$84.95/mo
$99 one-time set-up fee
- Polygon Search (draw-on-map)
- Optima Leads App
- Email & phone support
- Eureka Map Search
- MarketBoost - website & email market reports
Premium + CRM
For growing agents
Automate your follow-up and lead engagement with ready-to-use email campaigns.
Learn More$129.95/mo
$99 one-time set-up fee
- Polygon Search (draw-on-map)
- Optima Leads App
- Email & phone support
- Eureka Map Search
- MarketBoost - website & email market reports
- Real Estate CRM
- Marketing Automation - Email marketing with pre-built campaigns
- Lead aggregation from 30+ sources
Each Optima plugin plan for agents includes IDX service for one MLS® System. Each additional MLS® System costs an additional $25/mo.
Additional fees may apply for your MLS® System.
Agent Full Feature List
| PACKAGE FEATURES | $49.95 / MONTH | $84.95 / MONTH | $129.95 / MONTH |
|---|---|---|---|
| MAIN PACKAGE FEATURES | STANDARD | PREMIUM | PREMIUM + CRM |
| Polygon Search (draw-on-map) | ✓ | ✓ | ✓ |
| Optima Leads App | ✓ | ✓ | ✓ |
| Email & phone support | ✓ | ✓ | ✓ |
| Eureka Map Search | ✓ | ✓ | |
| MarketBoost – website & email market reports | ✓ | ✓ | |
| Marketing Automation – Email marketing with pre-built campaigns | ✓ | ||
| Chat Support | ✓ | ||
| MARKETBOOST | STANDARD | PREMIUM | PREMIUM + CRM |
| Listing and open home pages for predefined searches | ✓ | ✓ | |
| Dynamically updated market report pages | ✓ | ✓ | |
| Lead capture forms for alert signups | ✓ | ✓ | |
| Daily listing alerts | (see Listing Alert Emails section) | ✓ | ✓ |
| Monthly market report emails | ✓ | ✓ | |
| Weekly open home emails | ✓ | ✓ | |
| MARKETING AUTOMATION | STANDARD | PREMIUM | PREMIUM + CRM |
| Automated follow-up campaigns for new leads | ✓ | ||
| Auto-assign leads to campaigns based on source | ✓ | ||
| 3 pre-built lead nurturing campaigns | ✓ | ||
| Smart content – personalized listing recommendations and market data | ✓ | ||
| Lead aggregation from 30+ sources | ✓ | ||
| Campaign builder | ✓ | ||
| Email campaign management | ✓ | ||
| Email campaign analytics | ✓ | ||
| PROPERTY SEARCH | STANDARD | PREMIUM | PREMIUM + CRM |
| Eureka interactive map search & results with integrated advanced property fields | ✓ | ✓ | |
| Universal Search Bar – search area, address, and MLS ID from one field | ✓ | ✓ | |
| Standard Quick Search Widget | ✓ | ||
| Polygon Search (draw on map) | ✓ | ✓ | ✓ |
| Basic/Advanced search forms | ✓ | ||
| PRE-BUILT IDX PAGES | STANDARD | PREMIUM | PREMIUM + CRM |
| Featured Listings | ✓ | ✓ | ✓ |
| Property Details pages with: | ✓ | ✓ | ✓ |
| Property features | ✓ | ✓ | ✓ |
| Map | ✓ | ✓ | ✓ |
| Walk Score – neighborhood amenities & insights | ✓ | ✓ | ✓ |
| Great Schools – local school information* | ✓ | ✓ | ✓ |
| Mortgage calculator | ✓ | ✓ | ✓ |
| Social & email sharing | ✓ | ✓ | ✓ |
| “Schedule a showing” form – lead capture | ✓ | ✓ | ✓ |
| “Request info” form – lead capture | ✓ | ✓ | ✓ |
| “Save to favorites” – lead capture | ✓ | ✓ | ✓ |
| Basic Property Search page with form | ✓ | ||
| Advanced Property Search page with form | ✓ | ||
| Eureka map search page with integrated search forms | ✓ | ✓ | |
| Property Organizer Login page | ✓ | ✓ | ✓ |
| Sold Listings | ✓ | ✓ | ✓ |
| Pending Listings | ✓ | ✓ | ✓ |
| Supplemental (“pocket”) Listings | ✓ | ✓ | ✓ |
| AUTOMATED FEATURED LISTINGS MANAGEMENT | STANDARD | PREMIUM | PREMIUM + CRM |
| Multiple agent IDs for Featured Listings | ✓ | ✓ | |
| One agent ID for Featured Listings | ✓ | ✓ | ✓ |
| WIDGETS | STANDARD | PREMIUM | PREMIUM + CRM |
| Basic Quick-Search Widget | ✓ | ✓ | ✓ |
| Featured Listings Gallery | ✓ | ✓ | ✓ |
| Market (Saved Search) Gallery | ✓ | ✓ | ✓ |
| Home Valuation Request Form | ✓ | ✓ | ✓ |
| Sold / Pending Listings Gallery | ✓ | ✓ | ✓ |
| Registration Widget | ✓ | ✓ | ✓ |
| Universal Quick-Search Widget (listing ID, address) | ✓ | ✓ | |
| LEAD CAPTURE | STANDARD | PREMIUM | PREMIUM + CRM |
| Contact Us form | ✓ | ✓ | ✓ |
| Customizable User Registration prompts | ✓ | ✓ | ✓ |
| Home valuation request form | ✓ | ✓ | ✓ |
| “Schedule a showing” form (property details pages) | ✓ | ✓ | ✓ |
| “Request info” form (property details pages) | ✓ | ✓ | ✓ |
| Save listings & searches | ✓ | ✓ | ✓ |
| Email alerts for new listings/price changes | ✓ | ✓ | ✓ |
| MarketBoost email report signup forms | ✓ | ✓ | |
| PROPERTY ORGANIZER | STANDARD | PREMIUM | PREMIUM + CRM |
| Portal for leads’ favorite listings, searches and comments | ✓ | ✓ | ✓ |
| View leads’ saved listings, searches and comments | ✓ | ✓ | ✓ |
| LISTING ALERT EMAILS | STANDARD | PREMIUM | PREMIUM + CRM |
| Listing Alerts for new, sold and price changes | ✓ | ✓ | ✓ |
| Personalized email branding | ✓ | ✓ | ✓ |
| Listing back-links to your site | ✓ | ✓ | ✓ |
| REPORTING | STANDARD | PREMIUM | PREMIUM + CRM |
| IDX Event Tracking for Google Analytics | ✓ | ✓ | ✓ |
| Monthly site statistics and trends | ✓ | ✓ | ✓ |
| Email engagement reports | ✓ | ✓ | ✓ |
| Lead activity history | ✓ | ✓ | ✓ |
| OPTIMA LEADS MOBILE APP | STANDARD | PREMIUM | PREMIUM + CRM |
| View latest user activity | ✓ | ✓ | ✓ |
| Push notifications for lead activity | ✓ | ✓ | ✓ |
| Lead contact information and activity | ✓ | ✓ | ✓ |
| REAL ESTATE CRM | STANDARD | PREMIUM | PREMIUM + CRM |
| CRM Business dashboard | ✓ | ||
| Pipeline management | ✓ | ||
| Advanced lead filtering | ✓ | ||
| Custom & pre-created lead tags | ✓ | ||
| Expanded lead info: type, birthdays, anniversaries | ✓ | ||
| Lead notes and call log | ✓ | ||
| To Do list with calendar syncing | ✓ | ||
| Send custom emails to leads | ✓ | ||
| Automated birthday and closing anniversary emails | ✓ | ||
Traffic Boost – optional Add-On Get 60-70** anonymous buyers in your local market visiting your website each month. Traffic Boost costs an additional $100/month. This additional fee is always charged monthly. If you choose an annual payment plan, this fee is charged monthly and is not eligible for annual payment discounts. |
✓
Optional |
*Not available in some locations
**Approximate numbers vary based on monthly availability in your market
Broker Packages
Standard
For growing agent teams
Establish a professional web presence to nurture prospective clients and gather new leads.
Learn More$79.95/mo
$199 one-time set-up fee
- Polygon Search (draw-on-map)
- Email & phone support
Most Popular
Premium
For established agent teams
Provide clients and leads with Market data and a premium search experience that rivals the big search sites.
Learn More$124.95/mo
$199 one-time set-up fee
- Polygon Search (draw-on-map)
- Email & phone support
- Eureka Map Search
- MarketBoost - website & email market reports
ONE CRM
For medium to large-sized agent teams
For team managers and teams seeking to organize their business, standardize workflows, gain insight into team and individual performance and forecast revenue.
Learn More$199.95/mo
$399 one-time set-up fee
- Polygon Search (draw-on-map)
- Email & phone support
- Eureka Map Search
- MarketBoost - website & email market reports
- Chat Support
- CRM for real estate
- CRM setup services
Each Optima plugin plan for agents includes IDX service for one MLS® System. Each additional MLS® System costs an additional $50/mo.
Additional fees may apply for your MLS® System.
| PACKAGE FEATURES | STANDARD | PREMIUM | ONE |
|---|---|---|---|
| Billing automatically adjusts based on the number of agents configured in your account. |
|
|
|
Broker Full Feature List
| PACKAGE FEATURES | $79.95 / MONTH | $124.95 / MONTH | $199.95 / MONTH |
|---|---|---|---|
| MAIN PACKAGE FEATURES | STANDARD | PREMIUM | ONE |
| Polygon Search | ✓ | ✓ | ✓ |
| Eureka Map Search | ✓ | ✓ | |
| MarketBoost Market Reports | ✓ | ✓ | |
| Chat Support | ✓ | ||
| AGENT AND OFFICE PAGES | STANDARD | PREMIUM | ONE |
| Office page(s) for each office in brokerage with contact information and map | ✓ | ✓ | ✓ |
| Agent Bio pages | ✓ | ✓ | ✓ |
| Photo | ✓ | ✓ | ✓ |
| Contact information | ✓ | ✓ | ✓ |
| Agent’s website link (optional) | ✓ | ✓ | ✓ |
| Customizable bio content with WYSWIG editor | ✓ | ✓ | ✓ |
| Agent listings auto-populated by agent ID | ✓ | ✓ | ✓ |
| LEAD ASSIGNMENT | STANDARD | PREMIUM | ONE |
| Optional agent selector for buyers/sellers on website | ✓ | ✓ | ✓ |
| Manual lead assignment by team lead/manager/admin | ✓ | ✓ | ✓ |
| Round-robin lead assignment | ✓ | ||
| AUTOMATED LEAD ENGAGEMENT | STANDARD | PREMIUM | ONE |
| Agent-branded email listing alerts for new listings/price changes for chosen areas/criteria | ✓ | ✓ | ✓ |
| Agent-branded Market report emails for active & sold listings, open homes and market stats | ✓ | ✓ | |
| AGENT TOOLS | STANDARD | PREMIUM | ONE |
| Agent logins | ✓ | ✓ | ✓ |
| Agent lead management & insights | ✓ | ✓ | ✓ |
| View leads’ search and viewing activity | ✓ | ✓ | ✓ |
| View leads’ email engagement | ✓ | ✓ | ✓ |
| View leads’ saved listings and searches for insights | ✓ | ✓ | ✓ |
| Add/review notes in lead records | ✓ | ✓ | ✓ |
| Add leads to Market report, open house, & listing alert emails | ✓ | ✓ | |
| WIDGETS FOR CUSTOM WEBSITE PAGES | STANDARD | PREMIUM | ONE |
| Agent Roster Page widget | ✓ | ✓ | ✓ |
| Agent Bio Page widget | ✓ | ✓ | ✓ |
| ONE CRM FEATURES | STANDARD | PREMIUM | ONE |
| Contact Relationship Management (CRM) | ✓ | ||
| Task Management System | ✓ | ||
| Action Plans | ✓ | ||
| Calendar | ✓ | ||
| Lead Source Analysis | ✓ | ||
| Automated Follow-up System & Custom Drip Email Campaigns | ✓ | ||
| Transaction Pipeline Management | ✓ | ||
| Business Dashboard | ✓ | ||
| Lead Aggregation | ✓ | ||
| Traffic Boost – optional Add-On
Get 60-70** anonymous buyers in your local market visiting your website each month. Traffic Boost costs $100/month, charged monthly in addition to your other account charges. |
✓
Optional |
||
| MARKETBOOST | STANDARD | PREMIUM | ONE |
| Listing and open home pages for predefined searches | ✓ | ✓ | |
| Dynamically updated market report pages | ✓ | ✓ | |
| Lead capture forms for alert signups | ✓ | ✓ | |
| Daily listing alerts | (see Listing Alert Emails section) | ✓ | ✓ |
| Monthly market report emails | ✓ | ✓ | |
| Weekly open home emails | ✓ | ✓ | |
| PROPERTY SEARCH | STANDARD | PREMIUM | ONE |
| Eureka interactive map search & results with integrated advanced property fields | ✓ | ✓ | |
| Universal Search Bar – search area, address, and MLS ID from one field | ✓ | ✓ | |
| Draw-on-map search | ✓ | ✓ | ✓ |
| Standard Quick Search Widget | ✓ | ||
| Polygon Search (draw on map) | ✓ | ✓ | ✓ |
| Basic/Advanced search forms | ✓ | ||
| PRE-BUILT IDX PAGES | STANDARD | PREMIUM | ONE |
| Featured Listings | ✓ | ✓ | ✓ |
| Property Details pages with: | ✓ | ✓ | ✓ |
| Property features | ✓ | ✓ | ✓ |
| Map | ✓ | ✓ | ✓ |
| Walk Score – neighborhood amenities & insights | ✓ | ✓ | ✓ |
| Great Schools – local school information* | ✓ | ✓ | ✓ |
| Mortgage calculator | ✓ | ✓ | ✓ |
| Social & email sharing | ✓ | ✓ | ✓ |
| “Schedule a showing” form – lead capture | ✓ | ✓ | ✓ |
| “Request info” form – lead capture | ✓ | ✓ | ✓ |
| “Save to favorites” – lead capture | ✓ | ✓ | ✓ |
| Basic Property Search page with form | ✓ | ||
| Advanced Property Search page with form | ✓ | ||
| Eureka map search page with integrated search forms | ✓ | ✓ | |
| Property Organizer Login page | ✓ | ✓ | ✓ |
| Sold Listings | ✓ | ✓ | ✓ |
| Pending Listings | ✓ | ✓ | ✓ |
| Supplemental (“pocket”) Listings | ✓ | ✓ | ✓ |
| AUTOMATED FEATURED LISTINGS MANAGEMENT | STANDARD | PREMIUM | ONE |
| Multiple agent IDs for Featured Listings | ✓ | ✓ | ✓ |
| One agent ID for Featured Listings | ✓ | ✓ | ✓ |
| WIDGETS | STANDARD | PREMIUM | ONE |
| Basic quicksearch widget | ✓ | ✓ | ✓ |
| Featured Listings Gallery | ✓ | ✓ | ✓ |
| Market (saved search) Gallery | ✓ | ✓ | ✓ |
| Home Valuation Request Form | ✓ | ✓ | ✓ |
| Sold / Pending Listings Gallery | ✓ | ✓ | ✓ |
| Registration widget | ✓ | ✓ | ✓ |
| Universal quicksearch widget (listing ID, address) | ✓ | ✓ | |
| LEAD CAPTURE | STANDARD | PREMIUM | ONE |
| Contact Us form | ✓ | ✓ | ✓ |
| Customizable User Registration prompts | ✓ | ✓ | ✓ |
| Home valuation request form | ✓ | ✓ | ✓ |
| “Schedule a showing” form (property details pages) | ✓ | ✓ | ✓ |
| “Request info” form (property details pages) | ✓ | ✓ | ✓ |
| Save listings & searches | ✓ | ✓ | ✓ |
| Email alerts for new listings/price changes | ✓ | ✓ | ✓ |
| MarketBoost email report signup forms | ✓ | ✓ | |
| PROPERTY ORGANIZER | STANDARD | PREMIUM | ONE |
| Portal for leads’ favorite listings, searches and comments | ✓ | ✓ | ✓ |
| View leads’ saved listings, searches and comments | ✓ | ✓ | ✓ |
| LISTING ALERT EMAILS | STANDARD | PREMIUM | ONE |
| Listing Alerts for new, sold and price changes | ✓ | ✓ | ✓ |
| Personalized email branding | ✓ | ✓ | ✓ |
| Listing back-links to your site | ✓ | ✓ | ✓ |
| REPORTING | STANDARD | PREMIUM | ONE |
| IDX Event Tracking for Google Analytics | ✓ | ✓ | ✓ |
| Monthly site statistics and trends | ✓ | ✓ | ✓ |
| Email engagement reports | ✓ | ✓ | ✓ |
| Lead activity history | ✓ | ✓ | ✓ |
*Not available in some locations