See What’s Included
Setup: $1495
- Mobile Responsive Design
- Home Page
- 15 Additional Site Pages These typically include: Buyers, Sellers, What's My Home Worth, Homes for Sale, About, Contact, Testimonials, Blog and 6 additional pages of your choice, such as agent pages or local area pages.
- SSL Certificate
- On-Site SEO
- ADA Compliant
- WCAG Compliant
- Meets W3C Standards
- Onsite Blog
-
What do standard pages look like?
Our standard page layouts are what you see in each of our design examples and are included in the base price. -
Can I make customizations?
You can request as many custom pages as you like at an additional cost of $250/page. Each custom page will be designed and approved by you prior to build. -
Can I change what pages I want on my site at no charge?
Yes, as long as they do not require a custom design and you are not over the total page count of 15. The pages that come standard with each design are just recommended. Additional pages over the standard 15 can be added at any time at $99/page for non-custom and $250/page for custom. -
Are my logo and branding colors included?
Of course! Each design will be matched to your company branding at no charge. -
Do you help with content?
We will do a full analysis of your existing content, create a content worksheet, organize your content for best conversion rates and make recommendations that will positively impact your SEO, but we do not offer content writing services. All of our Real Estate websites come with some stock content that you are free to use if you do not have current content or are looking to supplement your existing content. -
How long do Real Estate sites take to build?
We can typically begin your Real Estate build as soon as you have finalized your content. A normal Real Estate website build can take about 7 to 10 business days after content approval, however, if you have opted to include custom pages as a part of your website, the build time may be extended by a few days once your design is completed and approved. Your project manager will keep you up to speed on expected website delivery times.
LOVED BY OUR CLIENTS
Jenni Utz, Utz Real Estate
“When I had PMW update my Property Management site, I also had them update my Real Estate and Remodeling site. I now have 3 beautiful sites designed by PMW. They all have site specific content, but amazing synergys to tie them together! I am beyond happy with my sites, and would highly recommend them.”
Explore Page Add Ons
- Custom Homepage: +$250
- Additional Custom Pages: +$250/page
- Additional Non-Custom Pages: $99/page
-
Can pages be added later? Even after the site goes live?
Yes! New pages can be added to your website at any time at no charge if you are under the 15 count page limit. Additional pages over the 15 can be added at the custom or non-custom price above.
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Custom home page
Custom home page
IDX Integration
We are happy to integrate any third-party IDX solution of your choice to showcase your listings from the MLS - all you have to do is sign up and we do the rest!
Featured IDX Provider
Agent Packages
Standard
For growing agents
Establish a professional web presence to nurture prospective clients and gather new leads.
Learn More$54.95/mo
$99 one-time set-up fee
Features
- Standard Search
- Property Organizer
- Lead conversion forms
- Listing alert emails
- Markets (saved search galleries)
- Optima Leads mobile app
Most Popular
Premium
For established agents
Provide clients and leads with Market data and a premium search experience that rivals the big search sites.
Learn More$89.95/mo
$99 one-time set-up fee
All Standard features PLUS:
- Premium Search Features
- Map-based search
- Polygon search
- Photo slideshow in results
- Beds/baths range
- Layout choices for search results
- Enhanced Property Details
- Embedded virtual tours
- Similar listings
- MarketBoost
- Automated website reports
- Automated email reports
Premium + CRM
For growing agents
Automate your follow-up and lead engagement with ready-to-use email campaigns.
Learn More$134.95/mo
$99 one-time set-up fee
All Premium features PLUS:
- Marketing Automation
- Automated text & email followups
- Lead Aggregation
- Performance Dashboard
- Action history & suggested actions
- Pipeline Status
- Lead source & activity reports
- Lead & Task Management
- To Do list with calendar sync
- Custom Tags & lead filtering
- Lead Stages
- Lead Rating
- Custom Email Campaigns
- Drag-and-drop email builder
- Send from your email address
- Automated special occasion greetings
- Optional Add-On: Website traffic
Each Optima plugin plan for agents includes IDX service for one MLS® System. Each additional MLS® System costs an additional $25/mo.
Additional fees may apply for your MLS® System.
Agent Full Feature List
| $54.95 / month | $89.95 / month | $134.95 / month | |
|---|---|---|---|
| INTEGRATION | STANDARD | PREMIUM | PREMIUM + CRM |
| Embed on any website. No subdomain or framing required. | ✓ | ✓ | ✓ |
| MAIN PACKAGE FEATURES | STANDARD | PREMIUM | PREMIUM + CRM |
| Premium Search | ✓ | ✓ | |
| Polygon search (draw on map) | ✓ | ✓ | |
| Optima Leads mobile agent app | ✓ | ✓ | ✓ |
| Email & phone support | ✓ | ✓ | ✓ |
| MarketBoost – website & email market reports | ✓ | ✓ | |
| Marketing Automation – Email marketing with pre-built campaigns | ✓ | ||
| Chat Support | ✓ | ||
| MARKETBOOST | STANDARD | PREMIUM | PREMIUM + CRM |
| Listing and open home pages for predefined searches | ✓ | ✓ | |
| Dynamically updated market report pages | ✓ | ✓ | |
| Lead capture forms for alert signups | ✓ | ✓ | |
| Daily listing alerts | (see Listing Alert Emails section) | ✓ | ✓ |
| Monthly market report emails | ✓ | ✓ | |
| Weekly open home emails | ✓ | ✓ | |
| MARKETING AUTOMATION | STANDARD | PREMIUM | PREMIUM + CRM |
| Automated text & email follow-up campaigns for new leads | ✓ | ||
| Auto-assign leads to campaigns based on source | ✓ | ||
| 3 pre-built lead nurturing campaigns | ✓ | ||
| Smart content – personalized listing recommendations and market data | ✓ | ||
| Lead aggregation from 30+ sources | ✓ | ||
| Campaign builder | ✓ | ||
| Email campaign management | ✓ | ||
| Email campaign analytics | ✓ | ||
| PROPERTY SEARCH | STANDARD | PREMIUM | PREMIUM + CRM |
| Basic/Advanced search forms | ✓ | ||
| Quick Search widget | ✓ | ✓ | ✓ |
| Quick Search embed code | ✓ | ✓ | ✓ |
| Premium Search – interactive map search & results with advanced search criteria options | ✓ | ✓ | |
| Beds/baths range | ✓ | ✓ | |
| Polygon search (draw on map) | ✓ | ✓ | |
| PRE-BUILT IDX PAGES | STANDARD | PREMIUM | PREMIUM + CRM |
| Featured Listings | ✓ | ✓ | ✓ |
| Property Details pages with: | ✓ | ✓ | ✓ |
| Property features | ✓ | ✓ | ✓ |
| Print/send to printer | ✓ | ✓ | ✓ |
| Map | ✓ | ✓ | ✓ |
| Walk Score – neighborhood amenities & insights | ✓ | ✓ | ✓ |
| Great Schools – local school information* | ✓ | ✓ | ✓ |
| Mortgage calculator | ✓ | ✓ | ✓ |
| Social & email sharing | ✓ | ✓ | ✓ |
| “Schedule a showing” form – lead capture | ✓ | ✓ | ✓ |
| “Request info” form – lead capture | ✓ | ✓ | ✓ |
| “Save to favorites” – lead capture | ✓ | ✓ | ✓ |
| “Similar Listings” widget | ✓ | ✓ | |
| Embedded virtual tours for YouTube, Vimeo, and Matterport content | ✓ | ✓ | |
| Basic Property Search page with form | ✓ | ||
| Advanced Property Search page with form | ✓ | ||
| Premium Search page with integrated search forms | ✓ | ✓ | |
| Email Alert signup page | ✓ | ✓ | |
| Property Organizer Login page | ✓ | ✓ | ✓ |
| Sold Listings | ✓ | ✓ | ✓ |
| Pending Listings | ✓ | ✓ | ✓ |
| AUTOMATED FEATURED LISTINGS MANAGEMENT | STANDARD | PREMIUM | PREMIUM + CRM |
| Multiple agent IDs for Featured Listings | ✓ | ✓ | |
| One agent ID for Featured Listings | ✓ | ✓ | ✓ |
| WIDGETS – WORDPRESS OR JAVASCRIPT | STANDARD | PREMIUM | PREMIUM + CRM |
| Quick Search Widget | ✓ | ✓ | ✓ |
| Featured Listings Gallery | ✓ | ✓ | ✓ |
| Market (Saved Search) Gallery | ✓ | ✓ | ✓ |
| Home Valuation Request Form | ✓ | ✓ | ✓ |
| Sold / Pending Listings Gallery | ✓ | ✓ | |
| Registration Widget | ✓ | ✓ | ✓ |
| LEAD CAPTURE | STANDARD | PREMIUM | PREMIUM + CRM |
| Contact Us form | ✓ | ✓ | ✓ |
| Customizable User Registration prompts | ✓ | ✓ | ✓ |
| Home valuation request form | ✓ | ✓ | ✓ |
| “Schedule a showing” form (property details pages) | ✓ | ✓ | ✓ |
| “Request info” form (property details pages) | ✓ | ✓ | ✓ |
| Save listings & searches | ✓ | ✓ | ✓ |
| Email alerts for new listings/price changes | ✓ | ✓ | ✓ |
| Social login with Google for streamlined lead capture | ✓ | ✓ | |
| MarketBoost email report signup forms | ✓ | ✓ | |
| PROPERTY ORGANIZER | STANDARD | PREMIUM | PREMIUM + CRM |
| Portal for leads’ favorite listings, searches and comments | ✓ | ✓ | ✓ |
| View leads’ saved listings, searches and comments | ✓ | ✓ | ✓ |
| LISTING ALERT EMAILS | STANDARD | PREMIUM | PREMIUM + CRM |
| Listing Alerts for new, sold and price changes | ✓ | ✓ | ✓ |
| Personalized email branding | ✓ | ✓ | ✓ |
| Listing back-links to your site | ✓ | ✓ | ✓ |
| REPORTING | STANDARD | PREMIUM | PREMIUM + CRM |
| IDX Event Tracking for Google Analytics | ✓ | ✓ | ✓ |
| Monthly site statistics and trends | ✓ | ✓ | ✓ |
| Email engagement reports | ✓ | ✓ | ✓ |
| Lead activity history | ✓ | ✓ | ✓ |
| OPTIMA LEADS MOBILE APP | STANDARD | PREMIUM | PREMIUM + CRM |
| View latest property search & user activity on your site | ✓ | ✓ | ✓ |
| Push notifications for lead activity | ✓ | ✓ | ✓ |
| Instant access to contact information and activity history for all leads | ✓ | ✓ | ✓ |
| Add/remove email campaign subscribers for MarketBoost email reports & Marketing Automation email & text follow-up campaigns | ✓ | ✓ | |
| Add or assign Lead Stages and Tags for leads | ✓ | ||
| Time-stamped note history for leads | ✓ | ||
| REAL ESTATE CRM | STANDARD | PREMIUM | PREMIUM + CRM |
| CRM Business dashboard | ✓ | ||
| Pipeline management | ✓ | ||
| Advanced lead filtering | ✓ | ||
| Lead Rating – algorithm-based smart ratings to identify your best leads | ✓ | ||
| Custom & pre-created Tags for filtering and locating leads | ✓ | ||
| Expanded lead info: type, birthdays, anniversaries | ✓ | ||
| Lead notes and call log | ✓ | ||
| To Do list with calendar syncing | ✓ | ||
| Send custom emails to leads | ✓ | ||
| Automated birthday and closing anniversary emails | ✓ | ||
| Traffic Boost – optional Add-On
Get 60-70** anonymous buyers in your local market visiting your website each month. Traffic Boost costs an additional $100/month. This additional fee is always charged monthly. If you choose an annual payment plan, this fee is charged monthly and is not eligible for annual payment discounts. |
✓ Optional |
*Not available in some locations
**Approximate numbers vary based on monthly availability in your market
Broker Packages
Standard
For growing agent teams
Establish a professional web presence to nurture prospective clients and gather new leads.
Learn More$79.95/mo
$199 one-time set-up fee
Features
- Standard Search
- Property Organizer
- Lead conversion forms
- Listing alert emails
- Markets (saved search galleries)
Most Popular
Premium
For established agent teams
Provide clients and leads with Market data and a premium search experience that rivals the big search sites.
Learn More$124.95/mo
$199 one-time set-up fee
All Standard features PLUS:
- Premium Search Features
- Map-based search
- Polygon search
- Photo slideshow in results
- Beds/baths range
- Layout choices for search results
- Enhanced Property Details
- Embedded virtual tours
- Similar listings
- MarketBoost
- Automated website reports
- Automated email reports
Each Optima plugin plan for agents includes IDX service for one MLS® System. Each additional MLS® System costs an additional $50/mo.
Additional fees may apply for your MLS® System.
| STANDARD | PREMIUM | |
|---|---|---|
| Billing automatically adjusts based on the number of agents configured in your account. |
|
|
Full Feature List
| Starting at $79.95 / month |
Starting at $124.95 / month |
|
|---|---|---|
| INTEGRATION | STANDARD | PREMIUM |
| Embed on any website. No subdomain or framing required. | ✓ | ✓ |
| MAIN PACKAGE FEATURES | STANDARD | PREMIUM |
| Premium Search | ✓ | |
| Polygon search (draw on map) | ✓ | |
| MarketBoost Market Reports | ✓ | |
| AGENT AND OFFICE PAGES | STANDARD | PREMIUM |
| Office page(s) for each office in brokerage with contact information and map | ✓ | ✓ |
| Agent Bio pages | ✓ | ✓ |
| Photo | ✓ | ✓ |
| Contact information | ✓ | ✓ |
| Agent’s website link (optional) | ✓ | ✓ |
| Customizable bio content with WYSWIG editor | ✓ | ✓ |
| Agent listings auto-populated by agent ID | ✓ | ✓ |
| LEAD ASSIGNMENT | STANDARD | PREMIUM |
| Optional agent selector for buyers/sellers on website | ✓ | ✓ |
| Manual lead assignment by team lead/manager/admin | ✓ | ✓ |
| AUTOMATED LEAD ENGAGEMENT | STANDARD | PREMIUM |
| Agent-branded email listing alerts for new listings/price changes for chosen areas/criteria | ✓ | ✓ |
| Agent-branded Market report emails for active & sold listings, open homes and market stats | ✓ | |
| AGENT TOOLS | STANDARD | PREMIUM |
| Agent logins | ✓ | ✓ |
| Agent lead management & insights | ✓ | ✓ |
| View leads’ search and viewing activity | ✓ | ✓ |
| View leads’ email engagement | ✓ | ✓ |
| View leads’ saved listings and searches for insights | ✓ | ✓ |
| Add/review notes in lead records | ✓ | ✓ |
| Add leads to Market report, open house, & listing alert emails | ✓ | |
| WIDGETS FOR CUSTOM WEBSITE PAGES | STANDARD | PREMIUM |
| Agent Roster Page widget | ✓ | ✓ |
| Agent Bio Page widget | ✓ | ✓ |
| MARKETBOOST | STANDARD | PREMIUM |
| Listing and open home pages for predefined searches | ✓ | |
| Dynamically updated market report pages | ✓ | |
| Lead capture forms for alert signups | ✓ | |
| Daily listing alerts | (see Listing Alert Emails section) | ✓ |
| Monthly market report emails | ✓ | |
| Weekly open home emails | ✓ | |
| PROPERTY SEARCH | STANDARD | PREMIUM |
| Basic/Advanced search forms | ✓ | |
| Quick Search widget | ✓ | ✓ |
| Quick Search embed code | ✓ | ✓ |
| Premium Search – interactive map search & results with advanced search criteria options | ✓ | |
| Beds/baths range | ✓ | |
| Polygon search (draw on map) | ✓ | |
| PRE-BUILT IDX PAGES | STANDARD | PREMIUM |
| Featured Listings | ✓ | ✓ |
| Property Details pages with: | ✓ | ✓ |
| Property features | ✓ | ✓ |
| Print/send to printer | ✓ | ✓ |
| Map | ✓ | ✓ |
| Great Schools – local school information* | ✓ | ✓ |
| Walk Score – neighborhood amenities & insights | ✓ | ✓ |
| Mortgage calculator | ✓ | ✓ |
| Social & email sharing | ✓ | ✓ |
| “Schedule a showing” form – lead capture | ✓ | ✓ |
| “Save to favorites” – lead capture | ✓ | ✓ |
| “Request info” form – lead capture | ✓ | ✓ |
| “Similar Listings” widget | ✓ | |
| Embedded virtual tours for YouTube, Vimeo, and Matterport content | ✓ | |
| Basic Property Search page with form | ✓ | |
| Advanced Property Search page with form | ✓ | |
| Premium Search page with integrated search forms | ✓ | |
| Property Organizer Login page | ✓ | ✓ |
| Sold Listings | ✓ | ✓ |
| Pending Listings | ✓ | ✓ |
| AUTOMATED FEATURED LISTINGS MANAGEMENT | STANDARD | PREMIUM |
| Multiple agent IDs for Featured Listings | ✓ | ✓ |
| One agent ID for Featured Listings | ✓ | ✓ |
| WIDGETS – WORDPRESS OR JAVASCRIPT | STANDARD | PREMIUM |
| Quick Search widget | ✓ | ✓ |
| Featured Listings Gallery | ✓ | ✓ |
| Market (saved search) Gallery | ✓ | ✓ |
| Home Valuation Request Form | ✓ | ✓ |
| Sold / Pending Listings Gallery | ✓ | |
| Registration widget | ✓ | ✓ |
| LEAD CAPTURE | STANDARD | PREMIUM |
| Contact Us form | ✓ | ✓ |
| Customizable User Registration prompts | ✓ | ✓ |
| Home valuation request form | ✓ | ✓ |
| “Schedule a showing” form (property details pages) | ✓ | ✓ |
| “Request info” form (property details pages) | ✓ | ✓ |
| Save listings & searches | ✓ | ✓ |
| Email alerts for new listings/price changes | ✓ | ✓ |
| Social login with Google for streamlined lead capture | ✓ | |
| MarketBoost email report signup forms | ✓ | |
| PROPERTY ORGANIZER | STANDARD | PREMIUM |
| Portal for leads’ favorite listings, searches and comments | ✓ | ✓ |
| View leads’ saved listings, searches and comments | ✓ | ✓ |
| LISTING ALERT EMAILS | STANDARD | PREMIUM |
| Listing Alerts for new, sold and price changes | ✓ | ✓ |
| Personalized email branding | ✓ | ✓ |
| Listing back-links to your site | ✓ | ✓ |
| REPORTING | STANDARD | PREMIUM |
| Monthly site statistics and trends | ✓ | ✓ |
| IDX Event Tracking for Google Analytics | ✓ | ✓ |
| Email engagement reports | ✓ | ✓ |
| Lead activity history | ✓ | ✓ |
*Not available in some locations