By understanding what questions your target audience is asking and what terms are being searched, you can plan to effectively answer those questions and fulfill their needs.
Title Tags & META
These are a major factor in helping the search engines to understand what your page is about and are used as your suggestion to the search engines as to what text should appear.
Technical SEO impacts how search engines crawl and index your website. These items include site speed, structured data, canonicalization, XML sitemap, HREF language & more.
Internal links are used for establishing site architecture with search engines and improving user experience through navigation and informational links.
H1 to H4 Tag Optimization
Header tags allow for users and search engines to understand the intent of your content and are used to directly influence search engine rankings.
Images help users to better understand your content and can, when used correctly, improve overall user experience and time on site.